4 Ecommerce Trends that Will Prevail
Through Next 5 Years


Ecommerce has gained a lot of traction with the inset of mobile technology and
online shopping has gained precedence over brick-and- mortar shopping.

The worldwide market share of ecommerce has gone up by 45% in 2016 and with the onset of mobile commerce; mobile share of ecommerce is expected to touch 70% by 2017. Mobile strategy is central to online selling, but it cannot replace the important role of desktops and for the next few years to come this fact will prevail. In 2015, digital interaction influenced retail sales of $2.2 trillion worldwide and the year 2017 is expected to witness peak in internet traffic.

Some Vital eCommerce Stats
IoT Influence



Mobile applications can be leveraged to deliver highly targeted and personalised deals to the prospective customer, but most mobile users prefer responsive websites to downloading an application. So, mobile web must be a primary focus for etailers worldwide. Many ecommerce companies have launched applications with much success, but to expect customers to remain loyal to the brand and keep the application, or even use it for every purchase will be a tough proposition. On the other hand, mobile optimised checkout will also be priority as hard-to- find credit card form fields and secure gateway issues will leave a lot of customers flustered and make them give up. Location and analytics continue to play a central role in analysing consumer behaviour and with new technologies, what data is mined and how it is used will earn a greater degree of sophistication.

Personalised Experience



Mobile applications can be leveraged to deliver highly targeted and personalised deals to the prospective customer, but most mobile users prefer responsive websites to downloading an application. So, mobile web must be a primary focus for etailers worldwide. Many ecommerce companies have launched applications with much success, but to expect customers to remain loyal to the brand and keep the application, or even use it for every purchase will be a tough proposition. On the other hand, mobile optimised checkout will also be priority as hard-to- find credit card form fields and secure gateway issues will leave a lot of customers flustered and make them give up. Location and analytics continue to play a central role in analysing consumer behaviour and with new technologies, what data is mined and how it is used will earn a greater degree of sophistication.

Multi-platform Marketing Influence



eCommerce website products and services are advertised on social media and other websites on the internet platform, besides the regular email and SMS marketing channels. The offline marketing strategies persist, however, ecommerce sales from social media alone have grown by 202% in 2014 and have experienced incremental growth since then. Further, though there are more mobile internet users than desktop users, mobile advertising spend is lower at 49% than desktop advertising spend at 51% in overall digital advertising spend. The overall digital advertising spend is expected to grow by 72.2% by 2019, and mobile advertising spend will be 60.4% of all digital advertising spend.