Digital Ad Operations

Thot networks Digital Advertisement Operations helps enterprises from concept to execution of their Digital strategy. Whether you are a pubisher or an Advertiser we have customized solutions for you. We help build expertise, tools, launch & run your services in the ad operations space.

We help organisations like yours in building their online presence and generate revenue streams, build and connct with new customers, and improve operational efficiencies by upfront commitments. This is done by our approach on cost optimization on platform suite, running advertisement operations and driving efficiencies through campaign analytics. Our focus is highly optimised campaigns and this is enabled through customised campaign dashboards for the sales team to deliver results to the customers in "An always

Some of the areas we help organizations are Ad rendering, Ad delivery, Reporting, Custom targeting, Frequency Capping, User Interface



Increased Revenue on Ad campaigns

Our consultants help you reach your Marketing goals by adding new revenue streams through new or existing channels.
We focus on delivering business results for you.



Our Services Portfolio



Campaign Management

 <p>Managing the flow of work to ensure ads are completed on time for publication or broadcast and within budget.<br>
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Providing technical consulting, creative troubleshooting and assurance testing to ensure ads run flawlessly.<br>
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Expertise in DoubleClick for Publishers (DFP), DFP Small business, Double click for Advertisers (DFA).


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Ad Trafficking & Delivery

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 <p>Each piece of inventory created in DFP can be targeted by one or more ad campaigns. Website might include hundreds of ad units. It would be tedious to sell these individual ad units to advertisers.<br>
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Our findings proved that ad units that generate at least hundreds of daily impressions are the most useful for targeting, forecasting and reporting. Lowercase letters and avoiding special characters while creating ad units will reduce the chance that the values in the ad tag don't match the values in DFP.


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Inventory Management

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 <p>Monetizing the unsold inventory is a major component of optimizing that yield a huge impact on your bottom line, especially if you have a significant base of existing traffic.<br>
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Our team of optimizers make it possible to have multiple ad networks targeted at a single ad unit to avoid missing out on impressions and always serve the ads that will generate the highest revenue.


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Revenue Optimization

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 <p>Inventory forecasting can help to maximize the number of available units with

which the line item can be booked.<br>
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We do forecasting keeping in mind the available, matched, possible, delivered and reserved units, so no

single ad slot go vacant. Forecasting is done on existing or prospective line item.


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Inventory Forecasting

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 <p>A document containing information regarding clicks, impressions and conversions in a graphic or a tabular form prepared on periodic, recurring, regular, or as required basis. This will help client to determine how good their campaign is working so that required changes will be implemented.<br>
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We are using third party pixels or multiple tracking codes to get exact count of impressions and clicks delivered to avoid reporting discrepancies. A dedicated account manager is responsible for sharing reports on daily basis and will help you to understand it.


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Reporting

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