Digital Interactions/eMarketing campaigns

Across the countries the consumers today are connected in the Always on world. The interactions are happening through multiple channels making the reach and then subsequently information retention the biggest challenge for marketers. Talk to our experts and use push and Pull strategies for maximizing your ROI from emarketing campaigns.

Our experts are trained across multiple tools and platforms like Unica, Neolane, Eloqua, exact target etc and work on optimizing the campaigns using various industry best practices on campaign automation. We also focus on increasing inbox deliverability, clicks, landing pages effectiveness by a closed loop campaign analytics. Our experts can help you increase customer acquisition, increase sales, enhanced click through rates for emarketing programs that result in customer retention and engagement. The emarketing campaigns are designed for B2B & B2C segments. Detailed analysis around increased inbox deliverability, email open rates, heat map for various links, web page drop out, device specific targeting etc are used for improving campaign effectiveness.

Necessary campaign QA is conducted at the following stages to ensure zero defects in the campaigns, some of the Necessary Quality checklist is leveraged at:

Campaign Review Stage

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Our Services Portfolio



Campaign Management

 <p>Intent of marketing and advertising campaign is to establish a brand image and develop product awareness by providing valuable information for prospective customers.<br>
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Team of Certified Professionals help in achieving goals by focusing on basic steps that are to determine objectives, manage the program and monitor the program and assess its effectiveness.


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Campaign Management

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 <p>Turn customers into loyal fans with personalized email campaigns and automated customer journeys. <br>
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Our team of certified professionals use only relevant data from data base and third-party apps to customize every message, every time. We offer customized solution for our customers to decide what makes the great impact, whether it's a one-time campaign, or customer journey.


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Email
Marketing

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 <p>Every business has its risks so if you really want to improve the conversion rate of your website, you should have the heart to explore new territories with calculated risks at least.<br>
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If optimizing your website for better conversions is new for you, we help in implementing the best practices of the conversion optimization industry with minimal risk.


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Conversion Optimization

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 <p>Is the study of individuals, groups, or organizations and the processes they use to select, use, and dispose products, services, experiences and predicting what happens next. <br>
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If you want to exceed customer's expectations, you need to know those expectations. The good news is that the information required is provided by them because they leave traces everywhere, not just in databases, but outside as well in unstructured data. You just need to link the two fine tune it by correct information and unlock the potential.


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Customer Behavior
Analytics

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 <p>Practice of encouraging customers to buy a comparable higher-end product, while cross-selling invites customers to buy related or complementary items.<br>
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We help our clients in cross-selling on product pages, during the checkout process. It is a highly-effective tactic for generating repeat purchases.


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Cross Selling &
Up Selling

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